Is your organization equipped to defend its reputation in the event of a crisis?
Does your organization have a crisis communication plan that provides coordinated messaging during an unexpected breach?
Every organization is vulnerable to a crisis and should be prepared to address a crisis rapidly and carefully. Disruption to an organization can be catastrophic if a plan is not in place to address the crisis head on.
All companies should have an active crisis communication plan that addresses an organization pre-crisis, a contingency plan in case of a potential crisis, a crisis team, trained spokesperson and a notification system to address the public in case of an emergency.